BE A JOB CREATOR RATHER THAN JOB STEALER!

BPO analysts say that “We have to be seen as job creators rather than job stealers” and they believe that the industry is moving in that direction. Even as the financial services industry and the BPOs mainstay continue to struggle, industry executives believe that BPOs have to look beyond their staple fare to survive. As all this happens, the slowdown is an opportunity for the industry to reinvent itself. BPOs have finally woken up to the potential of the domestic market: around $ 100 billion. BPOs earned an estimated $12 billion export revenues in 2009, while the domestic segment fetched just $2.4 billion. But, while offshore BPO services have been growing at a CAGR of 37 percent, their domestic counterpart are doing it at 59 percent. But it’s a different world out here, says one of the, Lead Analyst: “For domestic clients, labor arbitrage is not a key driver for BPO growth.”