OPERATIONAL EFFECIENCY

Greater efficiency is the prime goal for all business and the first requirement for it is operational efficiency. “Operational inefficiencies cannot be covered in rupee earnings, only dollar earnings can allow this,” “Go to the employee, don’t make them come to you”, is the motto to be followed. Process requirements are geography agnostic, and we could have centres anywhere including rural areas. The rural strategy appears to be the next big wave. There is abundance of talent to scale up quickly, and if there is government support in terms of up scaling educational institutions, there is real value. Most of the leading players get nearly half their revenues from domestic clients. If overseas customers trust their order, domestic customers should trust them too. Rural areas have another upside: low attrition. Attrition happens mostly when women get married and leave town. We have to train people slightly longer-but they are very capable and over time improve even work processes.